List of Negative Advertisement(Rule 32)

1. Nudity
2. Racial or communal or propagating caste community or ethnic difference.
3. Promoting drugs, alcohol, cigarette or tobacco items.
4. Propagating exploitation of women or child;
5. Sexual overtones;
6. Depicting cruelty to animals;
7. Depicting anti national activities;
8. Casting aspersion on any brand or person;
9. Advertisement banned by any law;
10. Glorifying violence;
11. Destructive devices and explosives depicting items;
12. Weapons and related items (such as firearms, firearm parts and magazines, ammunition etc;)
13. Which may be defamatory, trade libellous, unlawfully threatening or unlawfully harassing;
14. Which may be obscene or contain pornography or contain an “indecent representation of women” within the meaning of the Indecent Representation of Women (Prohibition) Act, 1986;
15. Linked directly or indirectly to or include description of items, goods or services that are prohibited under any applicable law for the time being in force, including but not limited to the Drugs and Cosmetics Act, 1940, the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, the Indian Penal Code 1860; and;
16. Any other items considered inappropriate by the Competent Authority